Palmonas’ New Campaign Shows How Jewellery Marketing Is Shifting--from Faces to Frameworks
Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.
Titan Enters Lab-Grown Diamond Jewellery Segment with Launch of beYon
Titan Company enters the lab-grown diamond jewellery segment with the launch of beYon, opening its first Mumbai store and targeting younger, lifestyle-driven consumers through affordable, design-led LGD offerings.
Zen Diamond Partners Francorp for Franchise Expansion in India
Zen Diamond has partnered Francorp to scale franchise-led retail in India, targeting over 20 stores by 2026 across Tier 1 and Tier 2 cities amid rising demand for branded diamond jewellery.
Kalyan Jewellers Enters UK Market with New Leicester Showroom
Kalyan Jewellers has opened a new showroom on Leicester’s Golden Mile on December 2 2025, marking its first UK entry and supporting the brand’s ongoing international expansion across key diaspora markets.
India’s Gems & Jewellery Sector Set to Reach $128 Billion by 2029, Finds 1Lattice Report
India’s gems and jewellery sector is on the cusp of transformative growth, with a projected market value of $128 billion by 2029, according to a new report by 1Lattice titled Glimmers of Growth
Gold Jewellery Demand Expected to Grow 14-18% in FY25: ICRA Report
The ICRA report projects a robust 14-18% year-on-year growth in India’s gold jewellery consumption for FY25, driven by factors like the customs duty cut, festive demand, and rural income boost. Organised retailers are expected to lead the growth with network expansions and rising consumer preference for branded jewellery
Domestic Gold Jewellery Industry Set for Strong Growth in FY25, Despite Volume Challenges: ICRA Report
The domestic gold jewellery industry is projected to grow by 14-18% year-on-year in FY25, according to an ICRA report, despite expected volume contraction
Aditya Birla Group to Launch Novel Jewels on July 26
Aditya Birla Group is launching Novel Jewels on July 26, entering India's branded jewellery market with an investment of Rs. 5,000 crores, aiming to establish exclusive stores and compete with major players like Tanishq and Reliance Jewels
Rise of Branded Jewellery Stores on the Horizon
As the clock ticks forward, the landscape of India's jewellery market is undergoing a significant transformation
Birla to Capitalize on India's Fondness for Gold Through Jewellery Venture
Billionaire Kumar Mangalam Birla is set to enter the world's second-largest bullion market by July, as his conglomerate diversifies into new sectors to engage with Indian consumers
Aditya Birla Group enters branded jewellery biz with Rs 5k crore investment
Aditya Birla Group is set to foray into the branded jewellery retail business with an investment of Rs.5,000 crore, competing with heavyweights such as Titan Company and Kalyan Jewellers.
Branded Collections Drive the Future Growth of the Platinum Jewellery Industry
As jewellery industry trends continue to evolve, branded jewellery is expected to be a major growth engine in the coming years.
Malabar Gold & Diamonds inaugurates ‘Artistry Show’ : an exhibition of gold, diamond and gem jewellery
The event was unveiled at the Malabar Gold & Diamonds Mysuru showroom by Malabar gold privilege customers
Aditya Birla Group Plans to Enter the Branded Jewellery Segment
The brand’s plan is to launch in-house branded jewellery targeting various price-points and rivaling Tata’s Tanishq
Mumbai, SEEPZ-based Jeweller Associates with Netflix
Renaissance Global & Netflix sign deal for series-inspired fine jewellery collection for consumers in US & Canada
